jamba juice management

Fun active environment. Jamba Juice Case Thought Starters 1. In December of 2007 Jamba and Nestle partnered up to make a line of healthy, ready-to-drink beverages under the Jamba brand. Jamba also entered into an agreement with Nestle to manufacture juices and ready to serve smoothie products. Second, paying attention to brand consciousness drives the business. Moreover, the brand has opened new stores at airports and malls plus colleges. Team Members are responsible for delivering Jamba’s BOOST Service Standards by being knowledgeable, efficient and providing an energizing guest experience. The last issue we are dealing with in creating better customer service for our company is incorporating the consumer’s opinion into our creation of a better business. 5 talking about this. Jamba Juice has been able to motivate and manage its employees in ways that they care for the customers and serve them effectively. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. It adopted its current name five years later in 1995 and would initially sell juices and smoothies although it had a had different plan for the future. It is why it has focused on hiring people that are experienced in customer service and management. Moreover, its bottom line results had fallen so short of expectations that Jamba was worried. The main strategy Jamba followed in this highly competitive environment is that it positioned its products as a healthy alternative to those from the other brands. 6 Effective Content Marketing Strategies You May Have Overlooked, Market Analysis Definition (With Explanation and Examples). Most important factor is the emotional connection between Jamba and its customers. In 1995, the name was changed to the Jamba Juice Com- pany and the headquarters were moved to San 3 5. Kirk soon realized that this concept would work in communities all across the United States and the world. As a main competitor of Jamba Juice, Robeks Juice has received a significant amount of success due to its organized and efficient operational system. It was incorporated in 1990 as Juice Club, Inc. in San Luis Obispo. How about receiving a customized one? The fourth step in the Starbucks process is “don’t accept conventional price ceilings. As a very successful franchise Starbucks has created a strong sense of brand awareness. Compared to its competitors, Jamba has been in the market for a relatively shorter period. Jamba needs to be careful about the risks that come with such opportunities. They has over seven hundred locations in thirty states in the nation, including the District of Columbia and the Bahamas. Jamba, Inc. (JMBA:jamba inc com JMBA) (the "Company") today announced the following changes to its senior management team: -- Steven R. Berrard, the Company's Chairman of the Board, has assumed the role of interim Chief Executive Officer and President of the Company, replacing Paul E. Clayton, who has resigned as an officer and as a member of the Board of Directors; It has also worked to attract customers in the cold months so that it can achieve higher sales. Small location with no seating though." ” The main point here is to develop and deliver a higher sense of image for both your brand and product so you are able to evaluate your own price range. Jamba made another agreement with Pepsico for the distribution of Coconut infused water. The main strategy Jamba followed in this highly competitive environment is that it positioned its products as a healthy alternative to those from the other brands. JAMBA JUICE IS AN EQ UAL OPPORTUNITY EMPLOYER. By 2004 70% of franchisees became multi unit owners. However, introduction should not be longer than 6-7 lines in a paragraph. The entry of McDonalds and Starbucks has however, made the competition stiffen for Jamba Juice. Consumer attraction to his vision, brand and products was immediate. JAMBA JUICE. Any Complexity - Only for our Сustomers. The next lesson that we have pulled form Starbucks is “don’t try to squeeze every last cent out of the customer. Jamba Juice has been able to motivate and manage its employees in ways that they care for the customers and serve them effectively. Sodexho already ran Jamba outlets at Loyola Marymount University and the University of Nevada, but in addition to opening Jamba Juice stores at additional colleges it was considering the possibility of transferring the idea to its healthcare and … Robeks believes that with a clear and effective mission the process of operating a franchise is easily executed. The survey asks six questions that helped us evaluate how to focus our customer service. Such techniques can prove highly effective at expanding the customer base. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. ” Making the customer feel comfortable and practicing patience and confidence will create brand equity. I declare under penalty of perjury that I personally completed this application and that, to the best of my knowledge, the information contained in this application is true and complete. Jamba Juice® Company today announced the addition of two new members to its management team: Raymond L. Miolla as vice president of Operations & Business Development and Joe O'Neill as … The Subway franchise bases their success on four main categories; value, simplicity, support, and control. In order to improve on Jamba Juice as a franchise we have began to take an evaluation of our competition, Starbucks and Robeks Juice in terms of their customer service tactics. The company has revised its goals and taken an innovative approach towards managing its future growth. Subway feels that a key to ensure proper success of these categories is taking pride in the people who make it happen. Five years later, it was renamed Jamba Juice in 1995. [email protected] 804-506-0782 350 5th Ave, New York, NY 10118, USA. Its plan was aggressive expansion. To speed up its growth of franchise and traditional stores. The company will have to focus on expense reduction for years and manage both its labor and other controllable costs till it can achieve something effective through its cost cutting strategy. We Will Write a Custom Case Study SpecificallyFor You For Only $13.90/page! We at Jamba Juice feel that it is important to take these areas and use them as lessons for marketing our brand. However, it had very different plans for the future. These things include quality of product, lower investment, location flexibility, and operational support. To expand its customer base, the brand must focus on its product line and be innovative in this regard. Restaurant management, food service, outside sales and/or outdoor recreation retail experience preferred Availability to work 45 hours per week including evenings and weekends. Based on this evaluation we discovered that each of these companies has very strategic tactics to make their franchise simple and easy to operate for the owners. It’s trying to work both on its short and long term future. The company was initially a made to order smoothie company. Among these things Subway has a streamlined operation that includes a detailed manual to guide the franchisee through every possible scenario. Primarily it has focused on successful attraction and retention of talented staff. Since unique flavors and recipes are always loved by customers, the brand can fastly grow its base by introducing more of them. The staff are well trained to provide great customer service. Jamba also entered into an agreement with Nestle to manufacture juices and ready to serve smoothie products. The company is feeling the pinch of the losses it had incurred last year. The brand has tried its best to manage a great culture throughout the organization. This season help boost your immunity with - Acai Primo Bowl, Orange C-Booster, Daily Vitamin + Zinc, just to name a few. The brand is trying to differentiate further. Group 6 Duc Dam, Vinh Nguyen, Mary Kim, Jake Hobbs. Subway encourages learning about the performance of the store by speaking with other franchisees who have gained success form the Subway Company. Would you like to get a custom case study? The brand has tried its best to manage a great culture throughout the organization. MGT 4800 – Strategic Management Case Study Write Up – Jamba Juice April 8, 2013 Major trends in the general environment Jamba Juice has tried to capture a good portion of health conscious consumers by providing healthy smoothies and other nutritious foods for customers on the go. According to the Robeks Franchise Business Opportunity Review the proper execution of your franchise will add value to the customer and create loyalty. It hires people who are highly customer oriented. McDonalds and Starbucks are the key competitors of Jamba and their presence has somewhere made the situation tough for the company. Other goals for Subway include making sure they are the number one location with the number one customer satisfaction in every market they serve. As a General Manager with Jamba, you must possess excellent written, verbal and hands-on employee management skills. In fact, over 2,600 customers walked through the doors on opening weekend! Jamba Juice is a global lifestyle brand that serves freshly blended fruit and vegetable smoothies, bowls, juices, cold-pressed shots, boosts, snacks, and meal replacements. We use cookies to give you the best experience possible. Five hundred are company-owned and the rest are franchised. Buying a paper on our site is the key step to becoming the leading student in the class. San Diego State University-California State University. Most notable thing is that McDonalds has introduced similar but competitively priced food products for its customers. Experience Jamba Juice February 2005 - August 2015 Rosmont and Company June 2003 - March 2004 Culinary Staffing Service December 2002 - June 2003 Bellagio February 2002 - November 2002 Skills Inventory Management, P, Restaurant Management, Inventory Control, Food Safety, Food, Profit, Store Management, Loss Prevention, Customer Service, Menu Development, Merchandising, Restaurants, … Once the transaction was processed, they called their name to Jamba Inc. We are seeking a positive and outgoing General Manager to manage the overall operations of the store, including team member leadership and development, sales performance, customer service, community involvement and execution of brand excellence. Its plan was aggressive expansion. • Raises consumer awareness of and This programme is aimed at aressing complaints within days. Abhijeet has been blogging on educational topics and business research since 2016. our management team at Jamba Juice! Jamba made another agreement with Pepsico for the distribution of Coconut infused water.eval(ez_write_tag([[250,250],'notesmatic_com-banner-1','ezslot_5',173,'0','0'])); At some points it also seems that Jamba is following the Starbucks model of growth. How to make all the good things happen? Now, Jamba would be required to focus on two points at least. The company has revised its goals and taken an innovative approach towards managing its future growth. They are: How Jamba can compete in the market for creating a competitive advantage that can help the brand sustain impressive sales. The Jamba Juice Manager In Training (MIT) Program is a six-week in-store experience where you'll learn all things Jamba - everything from working on the frontline to running the entire store. While consumers still want great taste, they do not want to add calories to their daily consumption. Since then Jamba has become one of the nation’s number one smoothie chain’s. A bright opportunity is always on our menu. Be part of our growing Jamba Juice family and see how far you can go. Jamba Juice is the category-defining leader in Hawaii for freshly blended-to-order fruit smoothies, juices and healthy snacks. Its unique culture is also manifested in its staff’s motivation and passion. In terms of managing the human resources, Jamba has proved quite effective. Skilled in Sales, Communication, Employee Training, Time Management, and Leadership. Particularly, it has focused on maintaining a talented team of staff at its stores that can successfully provide the customers with the unique Jamba experience. Jamba Juice. Jamba Juice case - Trial Laboratory Work - Because We are Leaders. contact: [email protected], [email protected]. Jamba Juice 607 Words | 3 Pages. Last,” Pastiche is powerful. Jamba has formulated a strategy that focuses on expanding the existing markets as well as acquiring new customers. However, the brand should continue to add to its product line in order to enjoy a competitive advantage over its competitors. Subway indicates that the main reason for a successful shop is the location and how well it’s run. Kevin Peters, Joe Vergara, and Linda Ozawa Olds, also helped begin the business. Jamba Juice Hawaii is the category-defining leader in Hawaii for freshly blended-to-order fruit smoothies, juices and healthy snacks. Centered around customer satisfaction Starbucks believes that their franchise must have a distinct and recognizable voice throughout the company. When asked which they prefer 45% of them said Starbucks compared to the 30% who like Jamba Juice. Its unique culture is also manifested in its staff’s motivation and passion. Introduction The Jamba Juice company at the time it was founded was known as the Juice Club. The line of Jamba’s merchandise has continued to grow fast. Jamba’s headquarters’ is now located in Emeryville California. This has also worked to boost its image. However, if Jamba Juice was to achieve the goals it had set, it must focus on strategic management. As the most important objective is to convey the most important message for to the reader. That's why you'll often find yourself smiling when you join the Jamba Juice team. 369 Jamba Juice Manager jobs available on Indeed.com. Subway is one of the leaders on the franchise front. Now, Jamba would be required to focus on two points at least. By checking the box below, you consent to Jamba Juice Franchisor SPV LLC, as a data controller, using the information you provide on this form to contact you via e-mail, telephone and/or physical mail and to provide you with information and updates regarding franchising opportunities with Jamba Juice®. While some opportunities may have great rewards hidden in them, there is also a very high chance of unexpected risks. To build a retail food capability including breakfast, lunch and dinner. However, it had very different plans for the future. Starbucks believes that the overall feel of their company ranging from types of drinks, graphics, furniture and displays is a major reason for their success. Jamba Juice Case Study Strategic Management friends, Jamba Juice Case Study Strategic Management parties, Jamba Juice Case Study Strategic Management and career. Passion and energy were communicated in all aspects of its marketing strategy. Jamba Juice deploys virtual desktops from California to remote employees in India with Citrix XenDesktop Founded in 1990, Jamba Juice is a food and beverage retailer headquartered in Emeryville, California, with over 800 locations operating in 26 states, the Bahamas, Canada, the Philippines, Mexico and South Korea. The products that Nestle is going to make will have non-fat milk that differentiate Jamba’s products from the other competitors. Process Made it their mission to constantly innovate Developed New products that were suitbale to meals throughout the day JambaGO™ Concept • Reinforces Jamba as a healthy, active lifestyle brand that is also convenient and portable. The customers that are on the move are benefited by it. By continuing we’ll assume you board with our, Growth Strategy of Incheon International Airport, Case Analysis of “Ge’s Growth Strategy: the Immelt Initiative, Starbucks Strategy & Internal Intiatives to Teturn to Profitable Growth, Relationship between 100% Fruit Juice and the U, How to secure financing as a small business owner, How to Make a Business Plan for Any Business, 7 Crucial Macro Environment Factors to Include in Your Analysis, Macro Environment Examples in the Real World. Its plan was to offset the losses through aggressive expansion. This has also worked to boost its image. ” To the people at Robeks Juice this is more than their mission statement, it’s their main bases to create superior value. The main points of focus which were a part of its future goals were as follows: These were the key areas of focus for the company in the future. However, all the time its focus must remain on doing it in a way that does not hurt its brand image. Here, at ACaseStudy.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! Juice it Up, Smoothie King and Smoothie Planet are its main competitors in the Smoothie industry. Strategic management is a process that analyses where the company stands, where it plans to get and how it can get there. This in turn will not only keep people coming back for your product, but for your brand. Jamba wants to benefit from the trend and it has focused on offering low calorie food products to its customers. The first area Starbucks focuses on is the experience aspect of marketing. The company was initially a made to order smoothie company. Welcome to the world of case studies that can bring you high grades! As the people at Starbucks put it “attention to small things sends a big message. Jamba Juice acquired Zuka Juice, Inc. stores on March 24, 1999. They emphasize on the benefits of healthy lifestyle. Subway has outlined clear and effective ways to make franchisees embrace their system. Among these things Robeks has created franchise programs to ensure that every franchise operates the same. Jamba had planned to evolve into a health and lifestyle brand. National Capital Region Requirements: Candidates must have at least reached 2nd year College level in any field. New treats on its menu can also help it penetrate into the customer base of the other brands. 3. With an experienced support staff Robeks is quickly becoming the most favored smoothie franchise. Delivery & Pickup Options - 79 reviews of Jamba Juice "Super Friendly staff everytime I go there. Jamba Juice was founded on March 31, 1990, by Perron, who opened his first store in San Luis Obispo, California. Seeing this the company set some new goals for itself. In August of 1997, Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations. With an enormous amount of success in America and several other countries, Subway is a main source Jamba Juice is looking to for advice on operating a franchise. Moreover, the brand has remained committed to fresh and natural products. It‘s corporate was called Juice Club, Inc. in San Luis Obispo, California. In 2004 they expanded in New York, opening nineteen locations throughout the city. Apart from it, the competitive advantage must be unique that cannot be substituted easily. It is also what the company tried to communicate through its marketing strategy. Try their new fruit refreshers! Degree-holder, definitely a plus. Jamba Hawaii Partners looked to open outlets in Hawaii, while a joint venture called Heartland Juice Company was created to bring Jamba Juice to Illinois, Minnesota, and Wisconsin. The product variety offered by Jamba juice is another key strength of the brand. Moreover, it has managed its human resources very well by implementing rewards programs that motivate them to do better for their customers. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. The products that Nestle is going to make will have non-fat milk that differentiate Jamba’s products from the other competitors. The challenging diagnosis for Jamba Juice and the management of information is needed to be provided. While Jamba Juice has performed relatively well as compared to the other brands in the smoothie industry, its competitors are also in a strong position. He graduated with a Hons. With it, the brand’s possibility of overseas expansion also grows. It‘s corporate was called Juice Club, Inc. in San Luis Obispo, California. In addition to all of these things Robeks juice works hard to make sure each and every customer is taken care of and educated on their products by using an online education program. We have taken a survey based on 30 people in order to evaluate what the customer thinks is most important in our company. On February 28th,2008, Jamba launched a new breakfast smoothie and it began selling baked goods. This indicated satisfaction for the owner and benefits the company because they get someone who already knows their program. Juice it Up, Smoothie King and Smoothie Planet are its main competitors in the Smoothie industry. The traditional product line is not cannot help it find fast growth. They are: Jamba is also planning to reach new customers through the use of the store within a store concept. As a Restaurant Operations Manager with Jamba Juice, you must possess excellent written, verbal and hands-on employee management skills. oh yeahhh, try now! The brand’s reputation to a great extent depends on the quality of customer service provided by its staff. There are several other big and small fast food brands too that pose a competitive threat to Jamba . In this regard, it has focused on the sales of hot food and drink items. The main focus is to hone in on the customer and what they value, lifestyle, and their needs. Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron, along with cofounders Joe Vergara, Kevin Peters, and Linda Ozawa Olds. ” Making sure the company sends the right signals and hits consumers as well as personnel conceptually, product wise, and by use of graphics will keep you moving forward with both sides of you business. Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron, along with cofounders Joe Vergara, Kevin Peters, and Linda Ozawa Olds. Organizational culture is another important factor that is going to impact the brand’s status as well as sales both in the short and the long term. … This franchise focuses on five main areas to create a successful business environment. PLEASE READ THE FOLLOWING STATEMENT CAREFULLY. On question number five we wanted to find out what the consumer liked about Jamba Juice, what we found was that 45% of them believed that Jamba Juice gave superior value to that of its competitors. One of the main goals for Subway is expansion by franchisee. The financial results of 2011 were not very impressive. Our ideal Restaurant Operations Manager is an enthusiastic Jamba health and wellness brand ambassador with a vested interest in the community, a commitment to personal development and an interest in learning about business operations. This was what the vision and values of the company were based upon. According to the brand’s leadership, the company believed in passion. The product variety Jamba offers is a major advantage for the brand. Jamba Juice Growth Strategy. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. Acasestudy.com © 2007-2019 All rights reserved. The first location of “Juice Club” opened in 1990. With it, the brand’s possibility of overseas expansion also grows. Over the last four years, the company has not been in a financially significant position and the result is that it would have to try new strategies and set new goals for itself if it wants quick growth. This plan was given a significant boost in early 2002 when Jamba signed a licensing agreement with Sodexho, a major foods and facilities management company. The last step we took in our marketing plan was to evaluate what the Jamba Juice customer wants and develop a plan to make their ideas a reality. The focus of the brand has been on managing the connection that exists between the brand and its customers. The mission statement of Robeks Juice states “Our passion is to help people lead an active and healthy lifestyle by offering the highest quality of nutritional food, products, and supplements. Moreover, the quality of customer service also decides the frequency of customer visits and affects sales directly. We have also looked very closely at companies that have mastered the art of franchising like Subway, to develop better ways of making the Jamba Juice experience the same in every location. There are several other competitors of the Jamba Juice Company in the quick service restaurants category also. Quick service too! What Is the Macro Environment in Business Analysis? JAMBA JUICE COMPANY INFORMATION Jamba Juice was founded in San Luis Obispo, California in 1990 as “Juice Club” by Kirk Perron, an avid health enthusiast and self-proclaimed entrepreneur. Moreover, the brand had to face severe criticism over some low quality material in its smoothies. The company has focused on reducing its costs so that the brand can manage its expenses better. Moreover, the brand has remained committed to fresh and natural products. The primary strength of Jamba Juice is the brand name that it has created over the limited time it has been in the market. To lay down a plan for reducing the expenses. Their goal was to sell healthy smoothies. The new trends in the industry are increasing sales of hygienic products. Additionally, Team Members should be able to demonstrate a strong understanding of all Jamba product nutritionals and clearly communicate this information to both the guests and store team. However, it is going to take some time before its cost cutting strategy is going to have its effect. Jamba has always strived for a great customer experience. On March 13,2006 Jamba was acquired by Services Acquisition Corp. International for $265 Million. Robeks Juice has created several programs for their franchise such as training programs, marketing programs, common franchise opportunity where they look for entrepreneurs that share the same passion and values. Best Сourse Work in our Essay Team. The Jamba Juice company at the time it was founded was known as the Juice Club. One major point of differentiation that Jamba utilized is that of using high quality and healthy products. Marketing Overview As head of Marketing and Public Relations, I will be speaking about some things we can do to improve on customer service as a whole. essay on constitutional interpretation » specific speech purpose » definition multimedia presentation » Jamba juice case study strategic management. The entry of McDonalds and Starbucks has however, made the competition stiffen for Jamba Juice. Jamba juice case study strategic management for essays on the government inspector. It has focused on hiring people with leadership abilities that can help it execute its business strategy and set the platform for future growth. Apply to General Manager, Shift Manager, Assistant Manager and more! What we found out was that 75% of the participants in the survey went to Jamba Juice sometimes. SACI is run by Steven Berrard, former CEO of Blockbuster. While Jamba Juice has performed relatively well as compared to the other brands in the smoothie industry, its competitors are also in a strong position. In March of 1999 they acquired Zuka Juice Inc, Zuka was a smoothie company that was very popular at the time. With a clear list of the franchisee and company responsibilities Subway has been able to execute an effective and very successful franchise on an international bases. eval(ez_write_tag([[336,280],'notesmatic_com-box-4','ezslot_0',172,'0','0']));While Jamba Juice has performed relatively well as compared to the other brands in the smoothie industry, its competitors are also in a strong position. Their goal was to sell healthy smoothies. Building consumer products licensing growth platform. Organizational culture is another important factor that is going to impact the brand’s status as well as sales both in the short and the long term. Five years later, it was renamed Jamba Juice in 1995. The main thing that Robeks Juice has over Jamba Juice is the basic fact that they have mastered an effective way to operate their franchise. Give your body the gift of 4 servings of fruit/vegetables. Apart from financial incentives, those who do well are provided with opportunities of advancement. Rational and emotional appeals in advertising, A discussion of factors behind SONY’s decline in key areas, Digital Marketing Ideas for the Real Estate Industry. This is based on the fact that every customer wants to know that they are well taken care of. Company Background Originally known as Juice Club, Jamba Juice company started operation in April 1990 under the stewardship of Kirk Perron in San Luis Obispo, California. With it, the brand’s number of stores has also grown. In the third question we found that 80% of the participants thought that service at Jamba Juice was only OK. Not only did most customers feel that way, but 70% of them felt that the Jamba Juice experience was not consistent in every location. Still, when it comes to competition, the brand is being closely followed by Smoothie King and Planet Smoothie.

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