“Infamous Since 1864” is an evocative homage to the colourful 155 year history of Smirnoff vodka Feature 08 OCT 2019 Smirnoff has unveiled its first global campaign in over twenty-five years, sharing the brand's extraordinary history from 1864 to the World’s No. Smirnoff Vodka Recipe No. Smirnoff VODKA is the largest vodka brand in the world. “It's an opportunity for us to take some time to reflect on who we are, and why we are, and hopefully have some fun with that virtually with our friends but then also taking time with ourselves.". Serve in a mug and top with fresh whipped cream and a sprinkle of cinnamon. “I haven't had really in-person human contact, but it's been so beautiful being able to do video chats and to be able to connect to people virtually,” she says. “The brilliant thing about this historical moment is that because of technology you can stay connected still and still be home.”. It was a great idea, … “We know who our audience is and our audience right now more than anything else wants to be responsible and stay home, like all of us, but also needs to have a little bit of fun.”. In addition to the vodka mule, they also sell a gin and tonic, vodka soda cranberry, blood orange gin and tonic, vodka soda key lime, and vodka soda … Smirnoff first released its limited edition Smirnoff Red, White and Berry vodka in 2016 ahead of the US presidential election. “Because of Laverne and our new cast members, we could still be empathetic and understanding of the situation because we had so much of their character and their voice visually,” says Jay Sethi, CMO of Diageo Beer Company at Diageo. Laverne’s background moves,and transitions between saying “Werk From Home for America” and “Twerk From Home for America,” Rapinoe’s background jokes about dying your own hair, and other more generic backgrounds simply suggest that maybe it’s time for Happy Hour. 21 Vodka is the World's No. Stir to combine and garnish with a lime wedge Smirnoff Australia's new campaign, Infamous Since 1864, is an evocative homage to more than 155 years of Smirnoff’s colourful history and … I’m behind on my TikTok challenges.”. As for what Cox is doing to have fun, “I’ve been watching a lot of Netflix,” she says. Our award-winning vodka has robust flavor with a dry finish for ultimate smoothness and clarity. He is also the host of the SoundCloud podcast "The Online Movie Show," co-host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Triple distilled and 10 times filtered, our vodka is perfect on the rocks or in your favorite cocktail. “We had this big campaign in mind that was fabulous,” Cox tells me via Zoom from her “Glam Room” aka her walk-in closet, which has been made famous by videos she’s posted during quarantine on Instagram. 21 green apple martini, a Smirnoff Kissed Caramel Moscow Mule cocktail hidden underneath a fruitcake, and a feast consisting of Chinese takeout cuisine and Smirnoff Seltzer Raspberry Rosé. Dave Bautista Encourages Us To Stay Home, Pants-Free, In New Smirnoff Ad Scott Heisel April 20, 2020 It’s been a while since the world of … Shop Drizly from any device and make your good times better. It is an ultra smooth vodka with a classic taste that has inspired other varieties of vodkas worldwide. Longtime Smirnoff fans will remember that Cox has previously worked with the brand in a different campaign. “It's been so really healing. I live in a condo in LA so I’ve been going to the roof and working out there,” she says. I. Let it simmer for 8 minutes, then whisk in the vodka and the chocolate liqueur. ... 2020 Disrupted the Upfronts... What’s Next? 1 selling spirit in America, we're somewhat convinced that the majority of its fans are eating their meals in dining halls and walking around in pajama pants. That was the problem facing Smirnoff, which shot a campaign in February for its Red, White & Berry line, encouraging people to go out this summer and have fun. Diageo’s Smirnoff vodka brand is getting an early jump on the holiday season with a marketing campaign featuring Laverne Cox, the Emmy-nominated star of “Orange is the New Black.”. I hold a Certificate in Whisky from The Edinburgh Whisky Academy and have been writing professionally for over 15 years. Smirnoff is donating net proceeds from streams and downloads of the song through June 2020 to Transgender Law Center, the largest transgender-led civil rights organization in … 1 Vodka. Despite vodka being the No. The connection piece through technology is key, and is something a little different for a lot of us, including Cox. “I’ve been making fun videos from my glam room as well to post. “Everyone worked from home, which is a really unique experience but it taught us a lot,” says Sethi. Pure, clean and ultra smooth, its classic taste has inspired other varieties all over the globe. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film. It was a great idea, until three weeks later no one in the country was allowed to actually, you know, go out. You have entered an incorrect email address! Smirnoff is getting into a summer mood already. Smirnoff Vodka is the largest vodka brand in the world. © Copyright Westfair Business Publications, Smirnoff previews holiday season campaign starring Laverne Cox, Doctors of Distinction – Fairfield and Westchester, Open Door hosted ‘PrEPare for Better Health’, LRC Properties might be in Rye Brook but its focus is on the Southeast, 32-acre Rising Ground Yonkers property overlooking Hudson for sale: $60M+ expected, New Rochelle wants to take property, again, for public works facility. Launched in the Autumn, this ad spot tells ‘The Secret Story of Smirnoff’, showing a man fleeing with a … Smirnoff Vodka is the largest vodka brand in the world. Life is an adventure, and I’m always on the hunt for the next exciting journey. You now have FREE access to nearly 300,000 wine, beer and spirit reviews. ... 2020, 05:00am EDT | ... Smirnoff Triple Distilled Vodka. He says that the brand has plans to create new ways on an ongoing basis for Americans to have fun while they’re working through this. Smirnoff's new “Hang Out From Home for America” campaign features Laverne cox. A Grey Goose commercial says it is "rated the best-tasting vodka in the world." Commercial Description: Smirnoff No. LRC Properties might be in Rye Brook but its focus... RXR’s One Clinton Park in New Rochelle is topped out, Nonprofit Westchester adds 7 organizations. You may opt-out by. 45 ml Smirnoff No.21 Vodka; 120 ml Ginger Beer; 3 Lime Wedges; Combine Smirnoff No.21 Vodka, ginger beer and juice of two lime wedges in a copper mule mug. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. 21 Ornaments, which come in four seasonal designs. Thanks for signing up! Smirnoff shot a campaign in February for its Red, White & Berry line, encouraging people to go out this summer and have fun. For more Smirnoff Peppermint Twist recipes, check out our 3 Smirnoff Peppermint twist vodka recipes. Opinions expressed by Forbes Contributors are their own. Buccaneers Betting Predictions, launching a collection of virtual backgrounds. Serves: 4. There are backgrounds featuring each of the celebrities included in the ads. Image Credit: smirnoff.com. “I've learned so many new things about technology working from home,” says Cox, who had a microphone and audio editing software set up in her home to retool the ads. So the group worked to retool their message instead on staying at home using footage that was shot back in February. 1 Vodka 1 , enjoyed in more than 130 countries around the world, today. Those spots, which feature long-time Smirnoff spokeswoman Laverne Cox, as well as new brand partners Dave Bautista, Diane Guerrero, and Meghan Rapinoe, went live on YouTube on Sunday and started appearing on national TV this week. “We prepare food and I have a little Red, White, and Berry with me and we have a good old time,” she says. Titled ‘Infamous Since 1864’, this new ‘Shimmy Ya’ Smirnoff commercial plays like a mini spy movie as we watch bottles of the vodka being passed covertly from person to person. “I've been trying to get my workouts. 4 oz Smirnoff® Raspberry Twist vodka 6 oz V8® Splash raspberry lemonade 2 - 3 splashes grenadine syrup. Save my name, email, and website in this browser for the next time I comment. Commercial Real Estate. It was especially important for Smirnoff, which is already an at-home brand, giving it the opportunity speak about it in a powerful and meaningful way. The campaign features advertising with Cox hosting a Smirnoff-laced “not so silent” night party, complete with a Christmas tree made of cocktail glasses full of Smirnoff No. It's really intense being isolated all the time, as we're all experiencing, but it's been so uplifting to be able to connect with the people that I love and see their faces and hear their voices and it makes me feel less alone.”. In 2018, she served as part of the "Welcome to the Fun%" Smirnoff campaign with Ted Danson, which celebrated high-quality, yet affordable, vodka for all. I’m a Lvl 1 Cicerone (beer sommelier) and spirits enthusiast based in San Francisco. 21. Seasonal release that is fitting all summer long! VIDEO Smirnoff Seltzer - Laverne Cox & Smirnoff Agree - Its Red White & Berry Season TV commercial 2020 • Smirnoff Seltzer TV Commercial Ad 2020, Laverne Cox & Smi It delivers a taste of cherry, citrus and sweet blue raspberry. For The Vodka Lovers: 3 Smirnoff Cocktail Food Pairings Perfect For Memorial Day Weekend. Beyond Forbes, my work appears regularly place like Fortune, Fast Company, and Conde Nast Traveler. The ad spot shows the 47-year-old Alabama native making her way… For her, that connection happens every Sunday morning when she meets with a group of her core girlfriends based in NYC for brunch. You can follow what I’m up to now on Twitter @emily. So, Smirnoff changed things up a bit, and created a new campaign that instead puts the focus on staying at home. Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. “We did some new audio in a really safe way and we were able to take assets that we already had and repurpose them in a way with a message that is really nice for America right now.”. WallStreetBets Traders Spark Swift Rally And Crash In Cannabis Stocks, Larry Flynt, The King Of Obscene Who Refused To Be Canceled, Cannabis Cups Have Gone Virtual And You Can Be A Judge, Simply Bare Organic Is Setting The Bar For Sustainable Cannabis Cultivation In Canada, Billionaire Beau Wrigley Says His Cannabis Company Will Be Bigger Than The Family Candy Business, How Tobacco Giant Altria Is Becoming A Cannabis Company, How One Social Equity Advocate Helped Land $4 Million To Rectify Colorado’s War On Drugs, Cannabis Industry Could Be The Next Great Middle-Class Job Creator, Super Bowl 2021 Expert Picks & Odds Updates: Chiefs Vs. The Diageo-owned brand is launching not one but two new lower-alcohol vodka products in the next few months that will be full of … She says she’s also been doing a lot of reading and a lot of reflecting. Get the widest selection of beer, wine and liquor delivered from local stores in under 60 minutes. Triple distilled, this 70 proof specialty spirit is smooth enough to drink on the rocks or in a round of shots. Vodka isn't exactly a darling of the mixology community, but in … “I think this is a moment for a lot of us to kind of retool what we take in—to retool, to reflect, and to think about ourselves in the world differently, “ she says. Sethi says that the brand thought the virtual backgrounds would be a great way to add a little levity to Zoom calls with friends. So, have some fun at home, and we're going to do everything we can to help each other.”, Life is an adventure, and I’m always on the hunt for the next exciting journey.

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